Cher Lloyd claims her record label asked her to 'seduce' Justin Bieber to launch her career

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Cher Lloyd claims her record label asked her to 'seduce' Justin Bieber to launch her career

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Cher Lloyd has claimed her record label previously asked her to 'seduce' Justin Bieber in order to launch her career. The singer, 31, first rose to fame as a contestant on the ITV show in 2010, and after impressing the judges, and viewers, she signed to Simon Cowell's record label Syco. But in an attempt to promote her album, Cher was asked to 'hit some of the clubs and find out where Bieber is' and leech off his fame.
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